I recently posted the home of architect Daniel Heckscher and singer Jessica Folcker. Now their house is on the market and can be yours for 8 900 000 kr.

Isn’t it ‘interesting’ how we are seeing more homes first getting published in interior magazines and then later being up for sale? Perhaps a new business venture?

All you need to do is decorate your home so it looks like eye candy, then push for it to be published on blogs which hopefully results in some coverage in an interior magazine. Before the hype dives, put it out on the market and you will instantly get more coverage. Bloggers will notice you and re-post, resulting in more exposure for your home. Then await a good return which probably is higher then if you hadn’t ‘marketed’ it so well.

Credit: Hemnet-Skandiamäklarna via Husligheter

I admit it’s probably not so easy as I make it sound here. But perhaps worth a go? How do you look at this publish-then sell trend?