Our Story

Meet Caroline

Hi…and welcome to Design Studio 210 🙂

I am Caroline a 30+ something Swedish born with an insane passion and interest for design, blogging and living a meaningful and creative life.

I believe in creating a life that is filled with creative projects that I am passionate about and with a home feeling that encourages me to create.

Design to me is about creating a (your) story – it is about understanding what matters and how to create something unique and meaningful which speaks and motivates you.

For a few years, I worked as an interior design consultant but ended up working with digital marketing (all credit to the skills I learned through this blog) for a large cooperate company.

Today I dream about a more creative and meaningful life while exploring the true reasoning and impact behind a design.

My wish is to encourage more people (and hopefully you) to think about the great motivational impact a good design story can have.

By creating a design story that fits your dreams, goals, and life. Whether it is an actual interior space or your dream to have your interior blog (or business).

To me the understanding of the why a design have been done in the first place is the most interesting bit – the concept.

Why I also think this is so interesting is because it is such a powerful tool.

To me a well designed room goes beyond the latest trends and the correct design principles, but instead to me it is the thought and meaning behind the design that fascinates me.

By having a clear sense of Why and What you would like the space to do to you, you can change the way you feel and act. To me this is the power!

I use the same thinking and philosophy when it comes to starting design businesses or design blogs. The Why and reasoning is your key!

My design style I would say is a mix of influences from soft natural tactile elements, to a fresh yet calm feel and combining this with influences from an island lifestyle together with the Scandinavian simplicity mindset.

Mindfulness and calmness is important while still keeping it interesting with some elements with an”imperfect makes perfect” kind of look.


All this because I want my spaces to provide me with tranquility, encourage creativity and at the same time give me some boost of energy.

Want to ask me something? Or wish to just design talk, DM me on Instagram or write some lines in the comment field below. I am always excited to connect!

Things that I believe in…

  • Create an environment (including people) that inspires you to reach your dreams
  • Involve yourself in local charities and programs that you believe in. This helps your creativity to blossom in whole new ways.
  • Start creating! Whenever, wherever! It is the process that matters.

The Blog

Our Motto

We can’t imagine a design story without a meaning – or art, a blog or a business without a story behind it.

We love what we do – and draw plenty of inspiration from blogs and blogging, interior spaces and home stories, creative office spaces, start ups and small businesses. We are also dreaming of hosting and decorating AirBnb’s in the future.

For relaxation and inspiration, we drink heaps of tea, consume books while embracing our hygge, as well as walking around the sea side with our two newly adopted furry babies.

The team

Design Studio 210 consists of myself and occasionally the help of my life partner (my tech guru, photographer and conference travel buddy) who is always inspiring me to do what makes me feel creative and happy. We also are lucky to have adopted two furry babies that keeps us busy and company while creating.

Our Aim

  • Inspire to create spaces and stories with thought and a meaning – see a space as an opportunity to express the unspoken and to motivate.
  • Sharing meaningful design stories where the understanding of the journey, concepts and feelings are more interesting than the final result.
  • Understand the great motivational impact and power a good design story can have one ones dreams and goals

Design to us is about creating a story – it is about understanding what matters and how to create something unique which speaks your personal story

Design Studio 210’s Story

The blog have been live since 2009 in different shapes and countries (USA, Sweden and Malta).

All this time, it has been the place where I could explore my creative side, get to meet people with a similar interest, learn while exploring and get to speak to peers about the true meaning behind a design story.

How did Design Studio 210 start and get its name?

To answer this shortly, the idea of starting this blog happened in my studio apartment numbered 210, when I lived in US (San Diego).

I was studying interior design remotely at the time and had a great deal of need to connect with like minded peers with similar design interest.

Friends Said

[…] your blog is fantastic

Jill Tate, Photographer


You have a very nice way of wording things that puts my photos in a better light than anything I could write would.

Jason Strong, Photographer

Really appreciate you talking about branding and bringing the brand into your home. That is exactly how I think and I love that you write about it since most bloggers don’t.

Therese Sennerholt, Graphic Designer

I love the elegance of your blog.

Dermot Egan, Studio Tilt


The idea of collaborations and new creative friends is something I constantly drive for and get inspired by. The blog therefor strives to collaborate with other creatives.

Victoria Crawcour
2point3, graphic design studio


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