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Sweet Home: Publish – Then Sell
I recently posted the home of architect Daniel Heckscher and singer Jessica Folcker. Now their house is on the market and can be yours for 8 900 000 kr.
Isn’t it ‘interesting’ how we are seeing more homes first getting published in interior magazines and then later being up for sale? Perhaps a new business venture?
All you need to do is decorate your home so it looks like eye candy, then push for it to be published on blogs which hopefully results in some coverage in an interior magazine. Before the hype dives, put it out on the market and you will instantly get more coverage. Bloggers will notice you and re-post, resulting in more exposure for your home. Then await a good return which probably is higher then if you hadn’t ‘marketed’ it so well.
Credit: Hemnet-Skandiamäklarna via Husligheter
I admit it’s probably not so easy as I make it sound here. But perhaps worth a go? How do you look at this publish-then sell trend?
I am Caroline, an ex interior design consultant, turned into a content creator, 30+ something Swedish born with an insane passion and interest for design, blogging, and living a meaningful and creative life. Design to me is about creating a (your) story – it is about understanding what matters and how to create something unique and meaningful which speaks and motivates you.
LOVE the color wood floor…is that something that can be done on your own or its purchased?
Fantastic. I love the blue floor!
interesting blue colour on the floor…
probably very clever getting your place shown around all the blogs before putting it on sale, definitely attracts attention of “famous property” buyers :)
Yeah, especially if the area is known for bloggers or readers. I like how you said ‘famous property buyers’, for sure this is were the money is.
have a good weekend :)